Industry Reports

Aesthetic Business Institute Flash Poll – Traditional Marketing

February 2019 While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing […]

Aesthetic Business Institute Flash Poll – Social Media

January 2019 Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). An Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]

SEO Firms at Their Best: Implementing Both On and Off-Page Initiatives

“So you have SEO capabilities? What does that entail, exactly?” This is a question Fran Acunzo often hears, CEO of Acara Partners based in Branford, Connecticut. He frequently gives them a powerful answer by outlining on and off-page search engine optimization (SEO) initiatives, with the goal of helping businesses optimize their online presence, appear higher […]

The Medium Really is the Message in our Current Digital Media Age

As you consider how involved your medical practice or small business should be in the world of social media and digital communication, it is important to understand the context of this information revolution and its importance. These are exciting times for sure in the way humans share information and interact with each other. While it […]

Utilizing Influencers as Part of Your Social Media Strategy

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Influencer marketing through social media platforms has become a very popular and effective method of reaching target audiences and potential clients/customers with powerful messages. As a matter of definition, an influencer is a credible source who carries influence over others, and in this case, would be done through social media. It is a similar concept […]

Corporate Social Responsibility and your Aesthetic Practice

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Corporate Social Responsibility (CSR) has become a key business strategy for larger business entities over the last several years, requiring investment of time, energy, and dollars. Numerous studies have shown that when CSR is part of a company’s business plan and model, there is an improvement in reputation and relationships with communities and customers.