Industry Data & Surveys

Best Practices with Website Standards in Aesthetic Medical Practices

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

As is the case with most businesses, the phrase “time is money” is a stark reality for every small business, and in particular with an aesthetic medical practice, your website is a crucial component of your marketing and business strategy. This is very likely the first impression a potential client will have of your practice, […]

Best Practices for Traditional Marketing in Aesthetic Medical Practices

Francis Acunzo
CEO of medspa810
Chair of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing plan. As […]

Best Practices for Social Media in Aesthetic Medical Practices

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). The January 2018 Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]

Paid Time Off in Aesthetic Medical Practices

Francis Acunzo
CEO of medspa810
Chair of the Aesthetic Business Institute Board of Directors

Robbi Grayson
Vice President of Business Development at Acara Partners
Member of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

How much personal time off (PTO) to offer employees of aesthetic medical practices is a frequent question for leading industry consultants like Robbi Grayson. All medical practices are in search of long-term employees who will provide loyal and faithful service to their business, and PTO is an important aspect of any effective benefit package. An […]

Patient Credit in Aesthetic Medical Practices

Colleen Acunzo
Managing Partner at Acara Partners
John Powers, PhD

Director of Education and Research
Aesthetic Business Institute

Offering financing options for patients in aesthetic medicine has become a norm in the industry over the last several years, often leading to business growth and patient volume increases for practices. The Summer 2018 Aesthetic Business Institute’s Flash Poll establishes some interesting trends and benchmarks for patient credit. For example, it was found that 73% […]

Operational Efficiency in Aesthetic Medical Practices

Robbi Grayson
Vice President of Business Development at Acara Partners
Member of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

As is the case with most businesses, the phrase “time is money” is a stark reality of every aesthetic medical practice. Understanding and optimizing operational efficiencies can make or break a practice’s bottom line, as well as greatly improve the overall patient experience. An Aesthetic Business Institute’s Flash Poll helps establish some guidelines and an […]

Compensation in Aesthetic Medical Practices

Francis Acunzo
CEO of medspa810
Chair of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Questions on provider compensation and benefits offered to service providers are frequently asked by those in the aesthetic medical industry. A recent Aesthetic Business Institute’s Flash Poll helps bring some clarity and understanding to compensation in this area. Employees vs. 1099 Contract Labor Key Stat – 86% of service providers are employees of the practice […]

Best Practices for Employee Relations in Aesthetic Medical Practices

Robbi Grayson
Vice President of Business Development at Acara Partners
Member of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Employees are a crucial asset for any aesthetic medical practice, and it is essential for all practices and small businesses to maintain strong employee relations. A recent ABI Flash Poll looks at how the small businesses in the aesthetic medical industry work with their staff to optimize performance and relations. Employee Orientation and Handbook It […]